Raye joins the Audemars Piguet brand's close friend family

In today's music industry, there are few creative players more influential than Raye. Last year, she made history at the Brit Awards, winning six awards including Artist of the Year, Song of the Year, and Album of the Year.

Raye was also nominated for Best New Artist and Songwriter of the Year at the Grammy Awards. She has a huge fan base on social media, with 2.6 million followers on Instagram and 2.3 million followers on TikTok.

Audemars Piguet collaborates with Raye to fully leverage their celebrity influence, with the latter becoming a close friend of the brand. At the same time, Audemars Piguet also reached a creative partnership with another brand close friend Mark Ronson. Two singers jointly created and recorded a song to celebrate the 150th anniversary of the brand's establishment.
Ilaria Resta, CEO of Audemars Piguet, stated, "We are committed to inspiring creativity and nurturing talent, and the Audemars Piguet x Music program is an extension of this commitment. On the occasion of the brand's 150th anniversary, we are delighted to collaborate with Raye and Mark Ronson to present a wonderful original song that will resonate with the Audemars Piguet community and the public in the years to come